Hewapathirana, Isuru Udayangani; Perera, Nipuni
(Hewapathirana IU, Perera N. (2024). Navigating the age of AI influence: A systematic literature review of trust, engagement, efficacy and ethical concerns of virtual influencers in social media. Journal of Infrastructure, Policy and Development. 8(8): 6352. https://doi.org/10.24294/jipd.v8i8.6352, 2024)
This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human ...