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Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka

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dc.contributor.author Madushika, R. A. L.
dc.contributor.author Dissanayake, D. M. R.
dc.contributor.author Udovita, Viduni
dc.date.accessioned 2024-11-08T07:45:56Z
dc.date.available 2024-11-08T07:45:56Z
dc.date.issued 2024
dc.identifier.citation L.Madushika, R. A. L.; Dissanayake, D. M. R.; Udovita, Viduni; (2024), Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka, Sri Lanka Journal of Management Studies | Volume 6 - Issue I, June 2024, Faculty of Management Studies of the Open University of Sri Lanka en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28719
dc.description.abstract This study explores the impact of customer shopping value on brand loyalty within Sri Lanka's burgeoning e-commerce sector, emphasizing the roles of utilitarian and hedonic values. Utilizing a positivist philosophy and deductive approach, authors have collected and analyzed data from 384 respondents in the Western Province. The findings confirm that both utilitarian and hedonic values significantly influence brand loyalty, with customer satisfaction mediating this relationship. The study highlights the need for e-commerce managers to prioritize both functional and experiential aspects of shopping to foster loyalty. Future research should expand this investigation across various industries, demographic groups, and technological contexts, considering additional mediating and moderating factors such as trust, security, sustainability, and corporate social responsibility. These insights will help develop targeted strategies to enhance customer satisfaction and brand loyalty in diverse settings. en_US
dc.subject Customer shopping value, Customer satisfaction, Brand loyalty, Utilitarian value, Hedonic value, E-commerce. en_US
dc.title Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka en_US


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