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RELATIONSHIP MARKETING: CUSTOMER COMMITMENT AND TRUST AS A STRATEGY FOR CORPORATE BANKING SECTOR IN SRI LANKA

Abeysekera, N.; Hewawasam, B. (2010)

Banking sector can be considered as main recipient in recent economic downturn. There is a need for better strategies in this sector. As a result of the continuing movement towards deregulation and the associated increase ...
Infant Formula Promotion and Infant Feeding Practices

Wijesundara, C.B. (2011)

Promoting breast milk substitutes among feeding mothers is an arguable topic over the years and health authorities recommend exclusive breast feeding for infants till they reach six months of age. But promoting breast milk ...
Perception of Relationship Marketing Orientation among Customers -Special Reference to Licensed Commercial Banks in Sri Lankan Context

Dhanushanthini, Y. (2011)

During the past years, the traditional transaction approach to marketing has been challenged and relationship marketing is suggested as a better option. It has changed the focus of marketing from short term orientation to ...
Are Loyalty Programmes Really Worth in the Mobile Phones Services Industry?

Karunaratna, A.C.; Wijesundara, T.R. (2011)

The marketers face a huge challenge on how to retain their existing customers due to entrance of new competitors both from local and international arena. To retain customers, their needs, and wants should be successfully ...
Environmental Marketing as a Tool of Competitive Advantage: A Study Based on Organic Food in China

Wijesinghe, J.C.; Chen, J. (2011)

For the global economy to become ecologically sustainable, it is necessary to organise business and industry along ecologically sound principles and technologies. Due to the fact that, in recent years, both producers and ...
Explore the Change of Eating Habits Due To Television Commercial and Directly Effect on Obesity of Teenager of Jammu

Mishra, H.G.; Singh, S. (2011)

Background: Advertisement creates colossal impact on teenagers and TV create gigantic impacting on eating habits of teenagers and cause obesity in them. So, our study focus on finding the impact of advertisement on psychology, ...

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