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A survey based method of measuring brand equity: exploratory study

A survey based method of measuring brand equity: exploratory study

Malkanthi, K.G.P.; Kodithuwakku, S.S.
URI: http://repository.kln.ac.lk/handle/123456789/6620
Citation: Malkanthi, K.G. Pradeepa and Kodithuwakku, Sarath S., 2008. A survey based method of measuring brand equity: exploratory study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 46.
Date: 2008

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