A survey based method of measuring brand equity: exploratory study

dc.contributor.author	Malkanthi, K.G.P.
dc.contributor.author	Kodithuwakku, S.S.
dc.date.accessioned	2015-03-31T04:10:00Z
dc.date.available	2015-03-31T04:10:00Z
dc.date.issued	2008
dc.identifier.citation	Malkanthi, K.G. Pradeepa and Kodithuwakku, Sarath S., 2008. A survey based method of measuring brand equity: exploratory study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 46.	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/6620
dc.language.iso	en	en_US
dc.publisher	University of Kelaniya	en_US
dc.title	A survey based method of measuring brand equity: exploratory study	en_US
dc.type	Article	en_US