Abstract:
This paper primarily presents a review of work of Brand classifications and its strategies
which has published in various journals of marketing. The main theme is to relate the theory
developed and it’s applicability in Indian scenario. To achieve this, a small project was
introduced to some of the students of management in the department. They have conduct this
survey and presented the data. The author is grateful to them for the task completed. This paper
thus reflected and endorsed the development of Brand, its name, classification and strategies
significantly differ for different product category. It has also discussed the managerial
implications in terms of organization and other factors and the study has limitations which are
mentioned.
