Brand name classifications, its strategies: an empirical study

Abstract

This paper primarily presents a review of work of Brand classifications and its strategies which has published in various journals of marketing. The main theme is to relate the theory developed and it’s applicability in Indian scenario. To achieve this, a small project was introduced to some of the students of management in the department. They have conduct this survey and presented the data. The author is grateful to them for the task completed. This paper thus reflected and endorsed the development of Brand, its name, classification and strategies significantly differ for different product category. It has also discussed the managerial implications in terms of organization and other factors and the study has limitations which are mentioned.