Digital Repository: Recent submissions

  • Challenges Affecting the Successful Adoption of DevOps Practices: A Systematic Literature Review 
    Nayanajith, Akalanka; Wickramarachchi, Ruwan (Institute of Electrical and Electronics Engineers (IEEE), 2024)
    Contemporary business organizations are increasingly turning to IT-related tools, particularly software, to enhance the efficiency of their operational processes. As a result, time to deliver to market and the quality of ...
  • Barriers to Learning from Crisis: A Neglected Aspect of Disaster Risk Reduction in the Tourism SMEs in Sri Lanka 
    Adikaram, Kalutara Koralalage Nilanthi Britto; Sheresha, Surangi Hapugoda Achchi Kankanamge Nadee (2024)
    The survival of Small and Medium Enterprises (SMEs) is a critical necessity due to their economic and social contributions. Organizational crises, on the other hand, pose a threat to the viability of SMEs. Thus, DRM has ...
  • Acceptable User Policy 
    (University of Kelaniya, 2023)
    The "Acceptable User Policy" of the University of Kelaniya outlines the regulations for the responsible use of the university’s IT resources to support academic freedom while ensuring ethical and legal use. This policy ...
  • Electronic Communication Policy of University of Kelaniya 
    (University of Kelaniya, 2023)
    The "Electronic Communication Policy" of the University of Kelaniya delineates the guidelines and responsibilities associated with the use of electronic communication resources within the university. The policy establishes ...
  • Information Technology Security Policy 
    (University of Kelaniya, 2023)
    The "Information Technology Security Policy" document from the University of Kelaniya establishes comprehensive guidelines for securing the university's IT infrastructure and managing information assets. The policy emphasizes ...
  • Social Media Policy of University of Kelaniya 
    (University of Kelaniya, 2024)
    The "Social Media Policy" document from the University of Kelaniya provides comprehensive guidelines for the use of social media by the university community, including both staff and students. It outlines the purpose, ...
  • 133rd General Convocation Third Session 
    (University of Kelaniya, 2023-03-21)
    133rd General Convocation Third Session" meticulously details the events and participants of the third session of the 133rd General Convocation held at the Bandaranaike Memorial International Conference Hall on March 21, ...
  • 133rd General Convocation Second Session 
    (University of Kelaniya, 2023-03-21)
    133rd General Convocation The Second Session meticulously details the events and participants of the second session of the 133rd General Convocation held at the Bandaranaike Memorial International Conference Hall on March ...
  • 133rd General Convocation First Session 
    (University of Kelaniya, 2023-03-21)
    133rd General Convocation First Session meticulously details the events and participants of the first session of the 133rd General Convocation held at the Bandaranaike Memorial International Conference Hall on March 21, ...
  • 132nd General Convocation Third Session 
    (University of Kelaniya, 2023-02-27)
    132nd General Convocation Third Session" meticulously details the events and participants of the third session of the 132nd General Convocation held at the Bandaranaike Memorial International Conference Hall on February ...
  • 132nd General Convocation Second Session 
    (University of Kelaniya, 2023-02-27)
    132nd General Convocation Second Session" meticulously details the events and participants of the second session of the 132nd General Convocation held at the Bandaranaike Memorial International Conference Hall on February ...
  • 132nd General Convocation First Session 
    (University of Kelaniya, 2023-02-27)
    132nd General Convocation First Session meticulously details the events and participants of the first session of the 132nd General Convocation held at the Bandaranaike Memorial International Conference Hall on February 27, ...
  • Annual Report and Accounts - 2016 - English 
    (University of Kelaniya, 2016)
    The 2016 Annual Report of the University of Kelaniya encapsulates a year of significant progress and academic achievements, marking the University's steadfast commitment to excellence in higher education and research. ...
  • Exploration of Shopping Orientation and Factors Influencing Customer Satisfaction in Multi Brand Apparel Retail in Madurai District 
    Joseph, Sinu; Inayath, Ahamed S B (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Globalization has led to increase in competition with every apparel retailer vying for market. With so many competitors, the apparel retailers need to find ways to meet customer expectations and ensure satisfaction and ...
  • Customer Preference Towards Internet Banking in Madurai District, India: An Empirical Investigation 
    Geetha, K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Internet is the order of the day. There is a remarkable growth of Internet based services in the recent times. Managing service quality as distribution channel remains a mammoth challenge. The main objective of the research ...
  • Impact of Multi - Sensory Brand Experience on Customer Value: Examining the Mediating Effect of Store Image with Special Reference to Clothing & Textile Store 
    Wickramasighe, H.A.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Multi- Sensory brand experience are widely spread in the field of clothing and textiles stores in Sri Lanka as a promotional tool. This concept impacted in creating customer value. The purpose of this study is to identify ...
  • The Effect of Telecommuting for the Performance of Marketing Job roles in Sri Lankan Life Insurance Industry 
    Fernando, N. H. D. N.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    In Sri Lankan Life Insurance Industry, marketing job roles play major part for the business. From the starting point of twenty twenty most of the organizations used work f home for the business. Hence this study based on ...
  • Impact of Sensory Branding on Brand Loyalty of Franchised Fast- Food Outlets 
    Jayathilake, G. H. V. D.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Sensory Branding has been broadly considered to be an innovative technique applied by brands over recent years to enhance value and Brand Loyalty. Though it has been identified that application of sensory branding results ...
  • Impact of Brand Personality on Brand Equity, Examining the Mediating Effect of Brand Love in Automobile Industry of Sri Lanka 
    Nipun, A. A. T.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Brand Personality appears to be an effective strategy, which used by automobile industry in order to influence their customers. Yet brand personality in creating brand equity is not properly established through the previous ...
  • Impact of Multi – Sensory Branding on Customer Brand Engagement: Investigating the Mediating Effect of Brand Experience with Special Reference to Modern Trade Sector 
    Anuradha, W. T. D.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Modern trade sector in Sri Lanka, identified as an emerging competitive market where opportunities for brand differentiation is less. Consumer decision making in modern trade sector mainly based on emotional and experiential ...

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