Abstract:
Employer branding is relatively a new terminology for many
companies in Sri Lanka, but it is becoming more important to today’s
businesses. The prime focus of this study was to investigate the
relationship between employer branding and executive level
employees’ job satisfaction in AIA Insurance Lanka PLC. Seventy
executive level employees were systematically sampled for the study.
Employer branding is measured by using three dimensions such as
economic value, development value and social value. Data were
gathered through standardized questionnaire method and for the
purpose of hypothesis testing, correlation and simple regression
analysis were used by the researchers. Data were analyzed through Statistical Package for Social Sciences 20.0 version software to find
out the relationship between variables.
The results of the study suggest that there is significant positive
relationship between employer branding and executive level
employees’ job satisfaction in AIA Insurance Lanka PLC. It was
therefore suggested that organization must be a great place to work in
order to enable employees to feel satisfied and remain in the
organization.
