UoK Repository Home
→
Commerce and Management
→
Symposia & Conferences
→
Junior Research Symposia
→
Student Research Conference on Marketing(SRCM)
→
1st-2016
→
Recent submissions

1st-2016: Recent submissions

Now showing items 21-40 of 72

Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).

Perera, T.C.J.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

In recent years, retailers have been facing a challenging marketing environment and they have recognized the power of brand building. Hence building brand equity becomes an important source of differentiation as well. ...
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.

Jayathilake, A.V.H.L.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

This study is undertaken to identify the what extent of brand image influence to purchasing intention towards Sri Lankan motor car market with a special reference to the Colombo and Kandy districts. Due to high competitiveness ...
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.

De Silva, L.G.R.V.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

Credit card business is a very dynamic segment within the banking industry with a higher level of competition. Hence identifying the specific variables that would impact on the credit card usage behavior would give a better ...
Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka.

Shashikala, G.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

This study is focused on factors affecting customer satisfaction in fast food restaurant industry in Sri Lanka, where today various food companies offers many solutions to satisfy customer requirements, but yet no one was ...
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.

Wierathne, N.C.I.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Recently, increasing competitive circumstances in supermarket chain in Sri Lankan market and accelerating private sector growth as well as providing more financial incentives for private sector led to increase the need of ...
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.

Perera, J.I.U.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Advertising is a one of the promotional tool which is using very effectively to influence to consumer buying behavior in today’s world. Advertising is an essential marketing tool when it comes to FMCG industry. Most of the ...
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.

Kariyawasam, K.I.S.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the influence of TV advertising on youth female purchasing decision of fairness cream. Based on that the researcher seeks to answer the research problem of “Do TV ...
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.

Jayathunga, D. D.T.N.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Advertising today uses all the many arrows in its quiver: information, image, personality, and lifestyle. The soft-drink industry comprises companies that manufacture non-alcoholic beverages and carbonated mineral waters ...
Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.

Amakara, M.H.R.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan people are today facing to a very busy life style because of the contest with the economy. It’s happened with change of the simple life style of people, in to a very complex lifestyle. According to this lifestyle ...
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .

Senarathne, B.G.S.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

In present business and marketing context the celebrity endorsement in building brands has become a major strategy. However the impact of this celebrity endorsement needs to analyze more as it impacts on the customers in ...
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.

Costa, M.P.C.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, companies spend billions of dollars per year on celebrity endorsement to create the positive awareness for their products and brands. Most of carbonated soft drink brands tend to implement celebrity endorsement ...
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District

Wijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Main purpose of this study is to investigate the perceived web site quality of the online retailers on consumers purchase intention in Sri Lanka. Literature review identified five dimensions namely web site performance, ...
Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers

Kumbukage, E.U.P.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

There has been increased attention given in the tourism literature to authenticity of destinations and the experiential consumption of tourism via accommodation products. The purpose of this study is to explore authentic ...
Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka

Fernando, K.G.N.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

The main purpose of this study is to investigate the perception among young generation in Colombo and Gampaha district of Sri Lanka on organic foods. Mainly it explored the positive and negative beliefs and attitudes towards ...
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.

Bambarawana, N.S.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Purpose of this paper is to investigate effects of website quality factors (Aesthetic appeal, Layout and functionality and financial security) on customer purchase intention towards an online retailers and mediating role ...
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka

Wijegunarathne, K.V.D.J.K.B.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Modern trade has become a popular channel in Sri Lanka and it continuously calls for a growing market share in each year. Due to the fact that modern trade’s expanding dominance, marketers focus on improving sales in modern ...
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.

Senavirathna, W.S.M.S.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

The research problem in the study was to identify the boom in face wash market, to understand what factors have motivated the soap users to switch from soap to face wash in their cleansing purposes. Use of face wash for ...
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.

Perera, K.R.T.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

With the increase of consumer confidence index between age groups of 25-30, 31-35, 35 above and also spending on their discretionary purchases is an arising situation in Sri Lanka, firmly Nielsen report has identified as ...
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.

Madushani, J.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Retailing in Sri Lanka is gaining attention like never before. Organized retailing especially has created euphoria amongst Sri Lanka consumers drawing them into malls and trade areas in huge number. Retailers are offering ...

Recently added

1st-2016: Recent submissions

Search Digital Repository

Browse

All of DSpace

This Collection

My Account