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Recent submissions

1st-2016: Recent submissions

Now showing items 41-60 of 72

The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.

Madushanka, W.A.I.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan mobile telecommunication industry is poised for growth at the moment. With the growth in the industry, the head – on competition between service operators has also become intense. So in order to ensure that their ...
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.

Attanayake, N.I.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Understanding the concept of Customer Based Brand Equity (CBBE) is critically important in order to stand out the brand from the competitive brands. When number of brands and flavors operating in the market it leads to ...
Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District).

Thanushka, K.S.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

In the current world situation, by each and every minute customer needs and wants are rapidly changing due to globalization. Consumer’s buyer behavior and the resulting purchase decision are strongly influenced by cultural, ...
Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.

Kalahe, Narmada.H.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

The bottled water market has shown a huge increase over the last years, locally and globally. More specific, the global bottled water market has grown with 44% and the local market with 62% over the last five years. The ...
Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)

Hansaka, W.A.S.P.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

Restaurant sector has become one of the most popular business entities with the busy life of people all around the world. There are number of restaurants arise successfully in the Sri Lankan restaurant industry. The problem ...
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province

Gunarathne, W.P.G.K.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Building up a brand loyalty towards the brand is one marketing strategies which is ...
Study on consumer behaviour on healthy food in Sri Lanka (Special reference to Western Province).

De Silva, L.B.M.S.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

Due to many reasons such as busy lifestyles, lack of exercises, engaging in less energy consuming jobs, being victims of non-communicable diseases, there is an increasing demand among people for healthy food over the world ...
Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).

Abeysundara, A.H.A.C.L.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

25 Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District) A.H.A.C.L.Abeysundara, Department of Marketing Management, Faculty of Commerce and Management Studies, ...
Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka

Weerakoon, L.D.R.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

The concept of ‘brand image’ has drawn a great attention from marketing practitioners, academics as well as consumers ever since it was populated, because it plays an important role in marketing practices of a company. A ...
Effectiveness of Mentoring in the Career Progression of Protégés.

Ranatunga, R.W.M.C.B.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Mentoring is a nurturing relationship where an individual who has progressed in his or her career guides, supports and advices those of more junior personnel in order to boost the junior personnel’s career progression. ...
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).

Gunasekara, P.U.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Customer Loyalty has been identified as a significant dimension in the achievement of competitive edge in services sectors. Loyalty can increase overall business value for the firm giving it the opportunity of decreasing ...
Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates - MAS Design.

Gooneratne, R.K.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Analysis of the corporate culture is very essential for the organization in dealing with irrational, intractable and frustrating situations effectively. This is because if the management is unable to be conscious of the ...
A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.

Fergus, Valarie. A.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Within past few years, shopping has become one of the most common leisure activities in the world and different modern trade formats are being introduced by marketers, persuading consumers to spend their leisure time at ...
The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.

Rathnayaka, R.M .U.R.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Fashion retailing industry is one of the fast growing industries in Sri Lanka. Visual Merchandising is an emerging concept, which was focused in this study and the problem centered here is that the extent to which the ...
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets

Jayasiri, N.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

more and more fierce competition in today’s business, require the companies to investigate the influencing factors to their businesses. It is an attempt to develop knowledge and conduct the research in a meaningful and ...
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.

Chathuranga, P.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

During this second decade of the new millennium, maximizing the potential of mobile phones is a challenge that will engage governments, the private sector, and the development community alike. Mobile phones manufactures ...
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.

Gomes, G.H.D.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

This study investigates the reflections of country of origin image on consumers brand equity with regard to the Sri Lankan University Students in purchasing toothpaste. The research problem of the study is to check the ...
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.

Ganegala, G.W.N.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service ...
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).

Asees, F.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

This study focuses on how current marketing- branding strategies incorporate various aspects of social media to positively affect consumer loyalty to a brand. Within the past few years, social media has become an increasingly ...
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka

Rashinda, Malshan.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The working men take a significant role in the function of wearing formal wear apparel for day to day office. Number of factors affects the working men in selecting fashionable, quality apparel in order to fulfill their ...

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