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Recent submissions

1st-2016: Recent submissions

Now showing items 61-72 of 72

The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.

Pathmila, P.A.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Shopping is an activity that brings customers directly contact with retailer and retail institutions. And it is a series of behaviors of acquiring product or the value of shopping process. The motivation to shop can simply ...
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.

Karunatilleke, A.N.C.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Organic food industry currently has become one most emerging markets around the world. Considering the recent economic growth in Sri Lanka, agricultural sector inclusive of organic food industry, holds a significant portion ...
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.

Fernando, M.D.K.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The two wheelers market in Sri Lanka is one of a fastest growing industry along with good number of competitors. Especially targeting Ladies two wheeler market the manufacturers are offering number of light weight and low ...
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.

Fasna, M.A.F.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What ...
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.

Dabare, G.C.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market ...
The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.

Amarasighe, N.M.; Weerasiri , R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

This Study was carried out to evaluate the effectiveness of celebrity endorsement on brand personality. Other than that this research was carried out to identify the relationship between celebrity endorsements and brand ...
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.

Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The biggest improvement in the field of Marketing is the celebrity involvement as a promotional technique. Advertises believe that using celebrity endorser will foster, in the mind of the customer, a connection between the ...
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.

Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study was conducted to identify the level of impact a brand’s personality has over a customer’s purchasing intention when it comes to branded apparel shopping in Sri Lanka and to establish the relationship between the ...
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.

Sewwandi, W.A.T.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan Mobile industry is mainly consisting of five operators competing for a total addressable population of 21 million including Dialog, Etisalat, Airtel, Mobitel and Hutch 3 fixed operators. Dialog Broadband services, ...
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).

Peramuna, N.D.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study is mainly focus on the end result of how store personality effects on consumer brand loyalty in fashion apparel retail industry in Sri Lanka. The research problem of the study is: to what extent store personality ...
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.

Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, there can be seen a keen competition among the skin care Bands. Marketers use different strategies to attract customers to their skin care brands. Recently, marketers are highly considering on building brand ...
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)

Ekanayake, I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of advertising appeals to achieve the organizational communication goals. Companies spend millions of money on developing and broadcasting TV ...

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