Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H.
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
Advertisement is an effective tool used to create positive opinion among the consumers about
the brand/product. Advertisement has a significant impact on the consumer at a subconscious
level. The primary purpose of this ...