Digital Repository

Browsing ICBI 2018 by Title

Browsing ICBI 2018 by Title

Sort by: Order: Results:

  • Advertisement Appeals and AIDA Principle: A Correspondence Analysis Purview 
    Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Advertisement is an effective tool used to create positive opinion among the consumers about the brand/product. Advertisement has a significant impact on the consumer at a subconscious level. The primary purpose of this ...
  • Content and Readability Analysis of Mission Statements: A Study Based on Listed Companies in Colombo Stock Exchange-Sri Lanka 
    De Alwis, A.C.; Ramanadhan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Mission statement is the most important document of corporate communication and it should be developed with relevant required components and able to read and understand by the different stakeholders. Considering this ...
  • Developing Effective Reading Skills in ESL through Blended Mode at Tertiary Level 
    Ravindran, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Education is human right. Yet due to various negative factors such as poverty, poor educational background at home, lack of trained English teachers, not attending ESL classes regularly, no motivation, war situation and ...
  • Does the Factors of Spiritual Intelligence Distinguish the Levels of Employee Stress? 
    Jisna, N.; Mohanty, M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    In the present scenario, everyone is striving to achieve and make use of the opportunities and resources to its best. Stress has become a part of everyone’s life. In a corporate world, managers face day to day affairs ...
  • Downfall of Sri Lankan Cricket: Local Fans’ Perspective 
    Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years ...
  • Economic Value Added as a Performance Measurement Tool: A Study on Selected Banks in India 
    Antony, A.; Subramanin, V. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Banks has significant role in the economy as it constitutes an important aspects of Indian Financial System. But in recent year its profitability was adversely affected because of stressed assets. The assets stress has ...
  • An Empirical Investigation on the Impact of Port-Based Development Projects on the Fishermen Community 
    Antony, O.P.; Helan, A.P.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Port-based development projects like International Container Transshipment Terminal (ICTT) Vallarpadam, Kochi, Kerala, India has created a pressure on the livelihood security of fishermen community in the locality. The ...
  • Export Gap and Export Performance of Black Pepper in India under WTO Era 
    Sivadas, R.K. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    The study area is mainly focused to explain production- export gap and export performance of Black Pepper in the WTO era. Black pepper, the ‘King of Spices’ is the most ancient and important spices exported from the ‘Home ...
  • Factors Affecting the Adoption and Use of Mobile Money in Africa 
    Alhassan, A.; Li, L.,; Reddy, K.; Duppati, G. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    This research provides preliminary results on context based factors that determines the adoption and use of mobile money (MM) in Africa. Using data from several sources, including Research ICT Africa, International ...
  • Factors Influencing Supply Chain Practices of Seafood Industries in India: An Empirical Examination 
    Abdeen, J.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Effective and efficient supply chain management practices now have become a very valuable and important way to remain competitive in market and to improve the organizational performance. The case of seafood exports from ...
  • Feasibility Study of Defense Research Projects: Identification and Analysis of Endogenous and Exogenous Parameters 
    Kumar, K.A.; Kiran Govind, V.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    High technology research projects like defense and space technologies etc. are undertaken by Government of India departments like Defense Research and Development Organization (DRDO) and Indian Space Research Organization. ...
  • Gauging the Predictor Importance of Deceptive Advertisement Impact: An Application of Ensemble Model Accuracy Boosting 
    Francis, A.M.; Eldose, A.; Anjitha, G.; Athira, E.H.; Neethu, R.; Pooja Khosh, M.; Thamburu, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    An advertisement plays a vital role in the purchasing behavior of every customer. It also influences the consumption pattern of customers. The main purpose of this study is to find out the predictor importance of deceptive ...
  • Generation Gap in Store Selection Criteria of Gold Buyers: An Empirical Examination of Gold Buyers belonging to Liberalized and Non- Liberalized Era in India 
    Pathy, G.S.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Gold in India occupies a special space in the life of people. It possesses utilitarian, hedonic as well as symbolic qualities. This has ensured that India regularly accounts for almost 25% of the total gold imports in ...
  • Impact of Board Composition on Risk Management: Evidence from Listed Companies in Sri Lanka 
    Pathiraja, P.M.D.S.; Priyadarshanie, W.A.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Board plays a vital role and the directions of the entity’s whole journey lies with the hands and brains of directors. This study focuses on investigating whether there is significant impact of board composition on risk ...
  • Impact of Career Planning on Employee Turnover Intention in Short-Term: Evidence from a Leading Garment Factory in Sri Lanka 
    Tennakoon, W.D.N. S.M.; Lasanthika, W.J.A.J.M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Employee turnover intention in short term (ETIST) is still a burning issue for many labor intensive industries despite the interest of scholars on it for many past decades. The impact of Career Planning (CP) on ETIST is ...
  • Impact of Demographic and Organization Centered Factors on Perceived Over Qualification and Employee Wellbeing in Kerala Economy 
    Rasheed, R. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Kerala has achieved high human development indicators among all other States in India. On the other hand the State also ranks first in educated unemployment. The high proportion of educated unemployment resulted in an ...
  • The Impact of Emotional Intelligence of Teachers in Higher Education on Student Engagement: Evidence from National Universities in Sri Lanka 
    Welmilla, I.; Krishanthy, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Student Engagement has emerged as a central theme in a context of Higher Education in recent years. So there is a great consent towards it. Due to several factors undergraduates are diverted and disengaged consequently ...
  • The Impact of Job Demands and Job Resources on Work Family Conflict: A Conceptual Framework for Research 
    Jayarathne, S.M.D.Y. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Busy schedules in this contemporary world widen the boundaries between family life and work life, which created Work Family Conflict and has become a prevalent issue among individuals. Even though there are considerable ...
  • The Impact of Knowledge Sharing Factors on Talent Retention: A Study of Private Sector Organizations in Sri Lanka 
    Silva, H.M.S.V.; Sandeepani, S.H.M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    In current environment, Modern knowledge based companies were taken knowledge as the weapon to gain competitive advantage from the market through high talented people. Thus, the purpose of this study was to investigate ...
  • Impact of Strategy Execution on Organizational Performance: A Review 
    Basnayake, W.B.M.D. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    The present paper reviews and summarizes the key findings on impact of strategy execution on organizational performance. This paper attempts to discuss the nature of strategy formulation and strategy implementation, ...

Search Digital Repository


Browse

My Account