Abstract:
The present paper reviews and summarizes the key findings on impact of strategy execution on
organizational performance. This paper attempts to discuss the nature of strategy formulation
and strategy implementation, focusing on the problems encountered by organizations in getting
the strategy right. The dilemmas of strategy execution are explored and finally the importance
of risk based strategy execution and strategic typology and firm performance are discussed.
With the companies devoting more time in strategy formulation, than strategy implementation,
it has been found that strategy execution receives less attention than strategy formulation
leading organizations to suffer in the face of the challenging, volatile and competitive
environment in which the company operates. The findings of the current review support the
general conception that it is organization’s failure to recognize underline causes towards poor
strategy execution compared to strategy formulation. Therefore, investigations are to be
conducted further in future research studies.