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Recent submissions

ICAM-2017: Recent submissions

Now showing items 1-20 of 113

EVALUATING WORK FAMILY CONFLICT AND SOCIAL SUPPORT AMONG PROFESSIONAL WOMEN WITH SPECIAL REFERENCE TO TAMIL NADU.

Devi, K.R.; Rani, S.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In today’s era, the business success relies on the worker skills and capabilities. Now a day workfamily conflicts is turning into expanded consideration due to work pressure and family responsibilities. The primary ...
SUCCESSFUL SUPPLY CHAIN MANAGEMENT STRATEGIES IN GARMENT MANUFACTURING AND EXPORTING SMES

Herath, H.M.R.P.; Jackson, E.; Gorton, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This research investigates the supply chain management (SCM) practices that have been successfully implemented by SMEs in the Sri Lankan garment exporting industry. A comprehensive literature review and initial telephone ...
CLIMATE PREDICTION: MODELING AND DETECTION OF PAST PRESENT AND FUTURE CLIMATE CHANGE BASED ON GEOLOGICAL EVIDENCES.

Arya Dr, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

“Climate change comprising of global cooling and warming processes operates in nature to assist geological phenomenon of erosion of rocks of the mountains into sediments their transportation and final deposition in the ...
THE IMPACT OF PERCEIVED BRAND EQUITY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO EMERGING TOURISM DESTINATIONS

Koththagoda, K.C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Destination marketing is an area which is not well addressed and understood, specially in developing countries. Therefore, this study has aimed to conceptualize the customer based brand equity in the tourism industry ...
STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.

Fernando, P.M.P.; Hennayake, H.M.G.Y.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Consumers have translated their environmental concerns into actively demanding and purchasing green products. The cosmetics industry could not be excluded from this driving trend towards green products. As a result of ...
IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOR: WITH SPECIAL REFERENCE TO MODERN TRADE SECTOR IN SRI LANKA.

Thilina, D.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The whole purpose of this study was to examine the impact of different selected visual merchandising techniques on consumer impulse buying behavior in modern trade in Sri Lanka, with the intention of proposing constructive ...
IDENTIFYING THE SUITABLE SUPPLY CHAIN ACTIVITIES FOR THE COST EFFICIENCY OF HOTEL INDUSTRY IN SRI LANKA

Begam, A.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Hotel industry as a whole is starting to awaken the activities of value of supply chain for the quality of service and cost reduction aspects. Utility of Supply chain management in the hotel industry is necessary in ...
IMPACT OF GREEN GUILT ON THE PURCHASE INTENTION: A CASE REFERRING TO FMCG SECTOR SRI LANKA.

Pemerathna, A.H.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Underlying intention of this research is to identify the significance of generation Z idiosyncrasy and its influence on the brand dilution. This research would try to correlate the social characteristics of the ...
THE FACTORS AFFECTING TO CONSUMERS’ ACCEPTANCE AND PURCHASE INTENTION OF DIETARY SUPPLEMENT PRODUCTS FROM BROKEN-MILLED RICE AND BY-PRODUCT OF ORGANIC HOMMALI RICE IN THAILAND

Jaroenwanit, P.; Deeboonmee, S.; Pangprasert, B. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Consumers around the world began to awake and have turned their attention to more health care. The production and consumption of healthy products is likely to increase. This research aims to study the factors that affect ...
FACTORS AFFECTING THE CONSUMER SATISFACTION LEVELS OF PRIVATE EDUCATION PROVIDERS OF SRI LANKA – EMPLOYABLE FORCE FOR 2020, TRENDS AND CHALLENGES

Weerasinghe, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Educational policy reforms taken place from time to time and lack of educational expenditure bared by the state have led to many social criticisms and lack of confidence on the prevailing university education system in ...
RE-CREATING BUSINESS AS A SOCIAL ENTERPRISE.

Gupta, P.; Kumar, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

There is growing realisation today that companies cannot continue to operate the way they have in the past, because they cannot sustain the usual practice of plundering resources merely for a profit. There is also a ...
SWOT ANALYSIS OF FAST MOVING CONSUMER GOODS COMPANIES – A CASE STUDY ABOUT PATANJALI AYURVED IN INDIA

Sen, S.; Rajagopal, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

When a society becomes more conscious and concerned about nature, organizations have to modify their business processes in an attempt to capitalize on the needs of the society. This requires a voluntary exchange, which ...
DIGITAL MARKETING IN THE BOOK INDUSTRY.

Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
CUSTOMER PERCEPTIONS OF SERVICE QUALITY DIMENSIONS: A COMPARATIVE STUDY OF INDIAN AND TAIWANESE ORGANISED GROCERY RETAIL CONSUMERS

Jain, P.; Aggarwal, V.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Purpose –The main objective of the paper is to compare the service quality of Indian and Taiwanese organised grocery stores. It proposes to compare the relative importance of various quality dimensions of Indian and ...
IMPACT OF STORE CONVENIENCE AND STORE PERSONALITY ON CONSUMER-BASED RETAILER EQUITY

Hashmi, M.S.; Rehman, M.A.; Ghazi, T. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The idea of this paper is to examine the relationship of store convenience and CBRE with the mediating role of store personality. A mall- intercept survey was done and the customers of retail chain were studied. Customers ...
DEVELOPMENT AND EVAPORATION OF CUSTOMER LOYALTY: A NEW CONCEPTUAL MODEL.

Karunaratna, A.C.; Kumara P.A.P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Customer loyalty has become a strategic tool in the highly dynamic and competitive business context. Due to the magnitude of its impact, loyalty is treated as the new mantra for sustained growth and profitability of the ...
THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR AND BRAND.

Ramprathap, K.; Rajaram, S.; Sriram, V.P.; Ahamed, S.B.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Brand is the highly valuable and priceless asset for firms. Social media makes it possible for purchasers and potentialities to carry straightforwardly to your brand representative or about your brand with their companions. ...
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017

Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
EXAMINING CRITERIA USED BY PARENTS WHILE SELECTING SCHOOLS FOR CHILDREN COMPARING SERVICE QUALITY MEASUREMENT APPROACHES: A DEVELOPING COUNTRY PERSPECTIVE.

Synthia, I.J.; Chowdhury, T.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study examines the diverse attributes used by the parents while selecting schools for their children in urban Bangladesh and proposes a statistically significant five dimensional 22-item school choice index. Methodology ...

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