Distribution intensity of brands assumes importance in the rural markets of emerging economies such as India. These markets are often plagued by problems like extensive geographic dispersion and inadequate marketing ...

The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. ...

Success of any enterprise depends on adequate marketing. Apart from quality products marketing also depends on adequate mobility, knowledge of market, adequate manpower to sale the product, advertisements or publicity ...

This study was carried out to determine the impact of referral marketing strategy on the micro small scale motor vehicle mechanic. Specifically, this study seeks to identify the factors that influence the usability of ...

Consumers in the cities of Pakistan have shown interest in buying online. The online buying is a phenomenon that has caught fast through social media Facebook communities, twitter, instagram, snapchat etc. Marketers are ...

Pakistan is a large consumer product market which accounts for more than 40% of consumer business and worths $ 152 million showing an annual growth rate of 8% . The retail scenario in Pakistan has changed from Kiryana ...

The article discusses the common peculiarities, problems and perspectives of the tourism sector in the countries with developing economy using as a basis the growing socioeconomic significance and the ecological problems ...

Sri Lanka is a gifted country with precious natural resources and strong cultural heritage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...

Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...

Purpose – The objective of this paper is to focus on examining the relationship between country oforigin (COO) image, brand experience and brand personality in the automobile industry of Pakistan. Design/methodology/approach ...