ICAM-2017: Recent submissions

  • IMPORTANCE OF DIGITAL MARKETING AND BIG DATA PROCESSING FOR SMALL AND MEDIUM SCALE ENTERPRISES IN SRI LANKA: A STUDY 
    Nasiketha, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Internet enabled everyone to be connected all the time. This connectivity transformed the buying behavior of common man significantly. This paper discusses how digital media marketing, Viral and mobile marketing influence ...
  • CIRCUMVENTING CHOICE OVERLOAD: DE- ESCALATION STRATEGIES, ANTICIPATED REGRET AND CONSIDERATION SETS!! 
    Mathew, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Research on choice proliferation and its negative effects, popularly referred to as the ‘Choice Overload phenomenon’ or ‘Over-choice’ has increased exponentially over the past decade. Extant research has built on insights ...
  • E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS 
    Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
  • HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS 
    Amin, H.; Javaid, K.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools ...
  • VALUE CREATION: MARKETING-OPERATIONS VIEW POINT OF THE SUPPLY CHAIN 
    Sharma, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    As the global boundaries shrink and vanish day by day, the logistics and supply chain nightmares of the multinational players go up day by day. This paper looks into the core aspects of marketing function along with the ...
  • THE EFFECTS OF LOCATION-BASED ADVERTISING AND PRIVACY SELFEFFICACY ON CLICK INTENTION. 
    Chih, HuiShieh.; Yu-Wen, Hsu. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This study investigates the moderating effects of privacy self-efficacy (PSE) on the relationship between location-based advertisement (LBA) and click intention in Taiwan’s retail shopping context. A 2 (LBA: opt-out push ...
  • MYTHS OF GENDER DIFFERENCES IN MANAGEMENT RESEARCH:ASSESSING ETHICAL SENSITIVITY OF MALE AND FEMALE MANAGERS IN THE INSURANCE INDUSTRY 
    Obalola, M. A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    It is widely acknowledged that the corporate world is heavily dominated by male executives. This dominance and continuous decline in ethical standards among business executives have led to the call for more women ...
  • THE EFFECT OF LIBYAN POLITICAL CRISIS 2013/ 2015 ON TOURISM BUSINESSES' MARKETING PERFORMANCES. 
    Elkrghli, Sabri G.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The paper seeks to attain the following objectives: (1) to develop a comprehensive construct to measure marketing performance of Libyan Tourism Businesses; (2) to investigate Libyan managers' attitudes towards businesses' ...
  • IMPACT OF SUPPLY CHAIN MANAGEMENT ON THE COMPETITIVE ADVANTAGE OF TEXTILE INDUSTRY. 
    Dhanabhakyam, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Practicing the effective supply chain management has become an essential perquisite for securing the competitive advantage in the industry. This research conceptualizes the four dimensions of supply chain management such ...
  • DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS. 
    Fernando, P.I.N. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Social media is one of the modern tools to connect people around the world, make relationships regardless of the region as well to marketing products and services. Social Media platforms as Facebook play a vital role ...
  • UNDERSTANDING THE CULTURAL VALUES AT THE INDIVIDUAL LEVEL IN CENTRAL AFRICA: A TEST OF THE CVSCALE IN CAMEROON 
    Georges, L.; Djamen, R.; Pernin, J.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. Nonetheless, the existing cross-cultural business literature dealing ...
  • PSYCHOLOGICAL FACTORS AND CUSTOMER SATISFACTION AT RETAIL STORES IN JAFFNA MARKET 
    Vaishanvai, S.; Vinothini, R.; Thadsaniya, I.; Vimalini, V.; Suvithika, S.; Keerthika, S.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing starts with the needs of the customer and ends with his satisfaction. Consumer is the one who consumes the goods and services produced. The psychological factors are the factors that about the psychological of ...
  • HOW SHOPPING INVOLVEMENT GETS IMPACTED BY STORE FORMAT? 
    Uniyal, D.P.; Sinha, P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
  • THE ELECTRONIC WORD OF MOUTH AND CUSTOMER RETENTION AT RETAIL STORES IN JAFFNA MARKET. 
    Suganya, A.; Mary Theresha, S.; Queenmary Figurado, X.M.; Glodiya Fernando, N.I.; Lathursha, S.; Sinduja, K.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM . E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...
  • V: A TWIST IN THE TALE OF A BRAND 
    Kar, S.K.; Samantarai, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in New Delhi on 1st February 2016. ...
  • IMPACT OF PUBLIC RELATIONS ON THE NEWS REPORTING OF CORPORATES 
    Arora, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The blurring lines between PR and marketing have created a set of unethical practices that are increasing and have put a question mark on the credibility of the field. These practices fall under the broad category of ...
  • THE BEGINNING OF MARKETING TO INDIVIDUALS WILL NOT THE END OF MASS MARKETING 
    Ekanayake, E.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Mass marketing (MM) is an attempt to attract whole market with one basic marketing strategy utilizing mass distribution and mass media. With marketers increasingly adopting exceeding refined market segmentation schemes ...
  • THE ROLE OF THE MARKETING IN HEALTHCARE 
    Sona, C.S.; Jan, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to marketing in the healthcare. Still dominates the point of view that the marketing can only afford a prosperous provider. The aim of this article is to demonstrate ...
  • REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS 
    Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
  • THE LINKAGES BETWEEN SERVICE TYPES AND NETWORK CAPABILITY CONFIGURATIONS IN SERVITISED ENVIRONMENTS 
    Matusek, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the paper is analysis the linkages between the types of services (product-centric and knowledge-centric services) that manufacturers deliver to their customers and their (manufactures) network capabilities ...

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