UoK Repository Home
→
Commerce and Management
→
Symposia & Conferences
→
International Conference on Advanced Marketing
→
ICAM-2017
→
Recent submissions

ICAM-2017: Recent submissions

Now showing items 61-80 of 113

CROWDSOURCING - A NEW ORGANIZATION OF COOPERATION AND INVOLVEMENT OF THE CUSTOMER IN THE PROCESS OF VALUE CREATION

Caputa, W. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The companies more and more often take measures aimed at creating long-term and profitable relationships with customers in order to attract and retain the capital supply, which is reflected in the level of customer capital ...
IS IT EASY TO CHANGE CORPORATE IMAGE - CASE STUDY OF THE LARGEST POLISH BANK PKO BP.

Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Building and maintaining the image of the bank as a stable and secure institution is a serious challenge for the contemporary banks. An even greater challenge is an attempt to change the previous, strongly embedded image ...
CORPORATE REPUTATION EVALUATION AND ANALYSIS ON THE EXAMPLE OF POLISH BANKS LISTED ON THE WARSAW STOCK EXCHANGE.

Tomasz, L. Nawrocki.; Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Nowadays in the literature more and more often the growing importance of reputation in building enterprise value and achieving long-term competitive advantage is emphasized, and corporate reputation itself is considered ...
THE CONCEPT OF CORPORATE RESULTANT INNOVATIVENESS ASSESSMENT BASED ON FUZZY LOGIC.

Nawrocki, T.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Generally in the literature innovativeness is widely recognized as one of the main drivers of organization’s development and its value creation. Nowadays it is very trendy to be perceived as innovative, but at the same ...
SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES.

Yang, L.; FitzPatrick, M.; Costley, C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than ...
TRANSFORMATIONS OF MARKETING IN THE PERIOD FOR THE FOURTH INDUSTRIAL REVOLUTION

Kratochvíl, O.; Hashesh, I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

We are now living at the onset of the Digital Economy, the Fourth Industrial Revolution, and the Internet of Things, which involve the full application of science and research into the development, production and change ...
WORD OF MOUTH MARKETING FROM MANAGERIAL PERSPECTIVE.

Tkaczyk, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Undermining the effectiveness of traditional marketing communication tools leads companies to seek alternative ways to reach customers. Consumers appear increasingly to lack confidence in advertising content, therefore ...
COOPERATION NETWORK CLIENT- FOURNISEUR AND PERFORMANCE OF PARTICIPATING COMPANIES: INTEGRATION OF CULTURAL CONTEXT.

Djamen, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The network is a polysemous notion which, whether it is the object of a plentiful literature, remains complex to understand. We can define this concept, also known under the appelation of " virtual company " (Byrne, on ...
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
DO BRANDS MATTER IN BUSINESS-TO-BUSINESS MARKETING? A QUALITATIVE INVESTIGATION OF B2B BRANDING PRACTICES.

Mishra, S.S.; Sharma, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

For major part of 20th century, prevailing paradigm in B2B research considered branding as less relevant. Most researches adapted B2C brand equity models to explain B2B branding. Though post 2000 onwards the subject ...
BUILDING BRAND AWARENESS: THE ROLE OF CELEBRITY ENDORSEMENT IN ADVERTISEMENTS.

Rahman, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Advertisers believe celebrity endorsement is an effective marketing tool for building brand recall and recognition most importantly, brandawareness. The article aims at identifying how celebrity endorsement in advertisement ...
THE ROLE OF BRAND KNOWLEDGE AND BRAND LOYALTY IN CREATING BRAND EQUITY IN THE TELECOMMUNICATION INDUSTRY

Hilal, M.I.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study of brand equity is important for service providers in the telecommunication industry to examine their marketing efforts. Competition is more intense in the telecommunication industry in Sri Lanka. Sri Lanka ...
MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK.

Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...
CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.

VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge ...
THE MODERATING EFFECT OF FIRM SIZE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION: EVIDENCES FROM SRI LANKA.

Tennakoon, W.D.N.S.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The entrepreneurial orientation and marketing orientation can be viewed as two interrelated strategic responses those address the environmental uncertainty. These two are found to be highly related, yet carrying both a ...
THE STRATEGIC PERSPECTIVES OF MARKET FOR ACCOUNTANTS: A CASE OF SRI LANKA.

Dabare, G .C.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

This research study is about the strategic perspective of market for Accountants in Sri Lanka. Sri Lankan Accounting education is consist with both academic and professional education. In Academic education sector for ...
ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE.

Hespen, C.; Neelawala, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family ...
CROWDFUNDING AS AN INTERNET TOOL USED FOR ESTABLISHING RELATIONSHIPS WITH A CUSTOMER.

Wiścicka, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The article will present the concept of crowdfunding, which does not only constitute a modern tool of fund raising, but is also an interesting form of establishing relationships with the business environment. The aim of ...
END-USER ACCEPTANCE OF ONLINE LEARNING: AN INTEGRATION OF ACCEPTANCE MODELS WITH USER-CENTERED DESIGN (UCD) IMPLICATIONS

Wijewardene, U. P.; Abeywickrama, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Digital technology is now woven deeply into the fabric of university teaching and learning ranging from the institutional provision of learning management systems, e-journals and plagiarism detection tools, to the ...
CRITICAL FACTORS INFLUENCING STUDENTS’ ACCEPTANCE OF ONLINE LEARNING OVER TRADITIONAL METHOD: AN EMPIRICAL STUDY IN SRI LANKAN HIGHER EDUCATION

Wijewardene, U. P.; Khatibi, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The study focuses on the conceptual development of beliefs based measures in technology acceptance of online learning over traditional method, with respect to Sri Lankan higher education. This research provides valuable ...

Recently added

ICAM-2017: Recent submissions

Search Digital Repository

Browse

All of DSpace

This Collection

My Account