The usage of lubricant among Sri Lankan consumers had been increasing since recent decade while globally accepted & fully localized brands were recording a positive growth in terms of the usage. Purpose of this study is ...

This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding multimedia messaging marketing which is ...

Demand generation is the art and science of creating, nurturing, and managing purchase interest in your products and services through campaign management, lead management, marketing analysis, and data management. The ...

Corporate Social Responsibility is researched academically. But the question arises that what is the responsibility of consumer in business. This question paved a way to research on consumer social responsibility (CnSR). ...

The internet applications of viral marketing (Word-Of-Mouth marketing) is becoming increasingly popular among online community. In tourism industry, the owners of the tourist destinations, travel agents, rating organizations, ...

Industries navigating from anthropocentric to eco-centric approach accentuate the contribution of Green Marketing towards sustainable development. The concept of Green Marketing is more towards altruism, since it comprises ...