There are structural dynamics taking place within the population structure of Sri Lanka with noted trends in demographic dynamics. Further, healthy life style has been largely referred in many national level policies and ...

This present paper explores the celebrities appearing on television advertisements. The purpose is to identify the influence of celebrity endorsement on consumer buying intention in Sri Lanka. Television Advertising is one ...

Service quality strategies executed among mobile communication service providers of Sri Lanka have been aggressive due to intensive competition exists. Customers do have multiple options to bargain on mobile service providers, ...

Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand completion is noticed at a hype even in Sri Lanka. The foreign makeup products brands found in local market is evidence in ...

organic food industry currently has become one. most emergmg markets around the world. considering the recent economic growth in Sri Lanka, agricultual sector inclusive of organic food industry, holds a significani ...

In Sri Lanka, financial system of the country mainly dEends on banking system' because banking sector rEresints a share of 70.8i, ( Central BankRryort,2006) of totalfinancial system of the eclnoffiy. Deregutation of the ...

Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! [email protected],, ns.ttrwuLctwtu,uraL l [email protected] iLg?ct htLnrLoUloLUgSiccLaqlL ...

In the Sri Lankan context the explored area of branding literature is relatively very low. r Nowadays the brands are marketed to the customers not the products. The customers are brand seekers not the product seekers. ...

The supermarket concept was initially started in Sri Lanka at 1980’s and the particular industry began to expand after the year 2000. The supermarket industry is at the growing stage of the Industry Life Cycle. The Visual ...