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The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka

Randeni, R.K.S.P.; Wanninayake, W.M.C.B. (2011)

Telecommunication corporations are in a constant race to increase profits, retain their customers and gain new customers like never before. Customer Relationship Management (CRM) is aimed at building strong long-term ...

Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2011)

Brand equity is strategically crucial element in the marketing programme in any organization. Even though it is strategic element of branding, it is difficult to measure. Previous researchers have made considerable attempt ...

The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2012)

In the field of service marketing, satisfying customer is relatively difficult than marketing practices of physical products. There are many factors considered by the service marketers in order to make the customer ...

Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2012)

CRM is aimed at building strong long term relationships that keep customers coming back repeatedly. It aims to help organizations building individual customer relationships in such a way that both the firm and the customer ...

Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study

Wanninayake, W.M.C.B.; Chovancova, M. (Faculty of Economics and Administration. Czech Republic, 2012)

Impulsive buying is a common phenomenon in consumer behavior and previous studies found that it has a direct bond with cognitive dissonance. However, the nature of the relationship could not be generalized to each circumstance. ...

Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic

Wanninayake W.M.C.B (Journal of Competitiveness, 2014)

The modern marketer shows a growing interest in the research of consumer decision-making styles to understand how an individual makes his/her buying decisions in the competitive envi- ronment. This concept is important ...

Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study

Karunanayake, R.K.T.; Wanninayake, W.M.C.B. (Social Statistics Students’ Association, Department of Economics, University of Kelaniya, 2015)

According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This ...

Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka

Gunawardane, N.R. (American Research Institute for Policy Development, 2015)

The purpose of the research is to examine the impact of brand equity on purchase intention on Mobile connection service provider in Sri Lanka. For the selected sample which is from the Colombo and Gampaha districts, 300 ...

Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users

Fernando, P.M.P.; Jayawickramarathne, S.G.W.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2011)

Social Media had become a platform for interaction and networking for people around the globe. Online advertisers from various industries are exploring the use of Internet social networking to build brand awareness and ...

Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka

Fernando, P.M.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2011)

Advertising is the best-known and most widely discussed form of promotion probably because of its pervasiveness. It’s considered as a very cost effective method for communicating with large audiences and also can be used ...

The Attitudes of Customers towards Green Investments

Wanninayake, W.M.C.B.; Herath, H.M.R.P. (2009)

Wth the arrival of societal Marketing concept to the business environruent, Green Investment has g?ine!-much importance than it had. The societal marketing concept says rhil an organization should deliver the desired ...

Age of the consumer and service quality

Ranjanee, R.P.C.; Herath, H.M.R.P. (2011)

The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka

Nadeeka, H.S.; Weerasiri, R.A.S. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

This study aims to establish whether the effects of Television advertisement influences today's youth for buying decisions for fruit drink market in Sri Lanka. A television advertisement has enhanced their involvement ...

Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka

Herath, H.M.R.P.; de Silva, A.E.; de Silva, S.K.D.U. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

The purpose of this research is to identify the factors influencing consumer purchasing decision of impulse ice cream in the Western Province. The research investigates the relationship between brand prestige, trust in ...

Factors affecting the doctors prescription towards multivitamin and mineral preparation

Wijesundara, C.B.; Kanakarathna, P. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

The pharmaceutical industry in Sri Lanka has become very competitive and among its main product categories Multivitamin and Mineral Preparations (MMPs) which consist of collection of vitamins and Minerals, have become ...

Sustainability of CSR initiatives in the perspective of a civil war affected society: a Sri Lankan experience

Medis, Ajith; Gunawardene, H.M.R.S.S. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

Among many scholars in the world, one school of thoughts believe CSR should be used mainly as a social endeavor and the others think it should be linked to the corporate strategy for financial performance. This paper ...

The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka

Silva, A.R.N.; Fernando, P.M.P. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

Telecommunication sector has evolved as a major business trend in worldwide. It is one of the major commercial activities in Sri Lanka also where many competitors are playing with different strategies to win a larger ...

Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience

Medis, A.; Gunawardene, H.M.R.S.S. (The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015)

The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka

Nadeeka, H.S.; Weerasiri, R.A.S. (The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015)

Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo

Herath, H.M.R.P.; Cooray, N.H.K.; Perera, H.S.P. (The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015)

Tourism industry today is one of the world’s fastest growing industries. Sri Lanka with its glorious past has ensured that the present and subsequent generations that have plenty of historical and cultural heritages to ...

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