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Recent submissions

ICBI 2010: Recent submissions

Now showing items 1-20 of 57

Economics of Small Scale Industries: A look at Programmes for the Growth and Development of Small Scale Industries in Nigeria

Bachama, Y.N. (University of Kelaniya, 2010)

Governments in most developing countries have recognized that small scale industries play an important role in the acceleration of growth and development in their economies. As a developing country, Nigeria is not an ...
Exhaustion and stress: an empirical study among workers in apparel industry of Sri Lanka

Fernando, W.R.P.K.; Selvam, M.; Bennet, E. (University of Kelaniya, 2010)

Stress is a normal part of human life in the modern world. And everyone has to cope with it. The effect of stress is a deviation from the existing physical and psychological damage of human life. The aim of this paper ...
A study on influence of advertisement in consumer brand preference (special reference to soft drink market in Manmunnai north d.s division Batticaloa)

Vivekananthan, V. (University of Kelaniya, 2010)

Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as ...
Empirical Investigation of Price Variability Mechanism of the Colombo All Share Price Index

Kumar, V.; Mittal, P. (University of Kelaniya, 2010)

There is considerable quantitative research on stock market volatility internationally, but little on SriLanka‟s emerging stock markets. Using Colombo Stock Exchange ASPI return data, this paper investigates the index ...
Psychology of web design; attractive visual cues for web users in Sri Lanka

Widanapathirana, U.J. (University of Kelaniya, 2010)

The main goal of the study was to enhance the attractiveness of Sri Lankan web sites on the basis of Psychological aspects. It helps to bridge the gap between user and the web site through feedback given for web designers ...
Competitiveness of manufacturing industries in union territory of Puducherry (India): a critical analysis

Nambirajan, T.; Prabhu, M. (University of Kelaniya, 2010)

In the present research work, authors aim to evaluate competitive priorities among the manufacturing industries in Union Territory of Puducherry, India. Data were randomly drawn from a sample of 52 executives of manufacturing ...
Measurement of performance of supply chains and their impact on the competitiveness of manufacturing industries in union territory of Pondicherry (India)

Nambirajan, T.; Kumar, C.G. (University of Kelaniya, 2010)

The purpose of this research work is to empirically test the measurement of supply chain performance and its impact on competitiveness of manufacturing industries located in Union Territory of Pondicherry, INDIA. In order ...
Paradigm of industry life cycle and industry life cycle shift contrast to flying geese model: with special reference to Sri Lankan readymade garment industry

Senevirathne, S.M.A.G. (University of Kelaniya, 2010)

The Flying Geese model was used to explain the industrial development in latecomer economies with industry life cycle origination, growth and decline and industry life cycle shift form country to another, especially for ...
Growth and challenges of retail market in India

Yadav, S.K.; Bargal, H.; Sharma, A.; Shukla, R.; Saxena, B.; Phalke, M.; Ghune, N. (University of Kelaniya, 2010)

The retail sector of India has come-forth as one of the most dynamic and second fastest growing industrial economy with several players entering the market. But all of them have not yet tasted success because of the heavy ...
Technologies in Indian Banks and Customers’ Perception: An Empirical Study in Maharashtra

Mannan, S.A. (University of Kelaniya, 2010)

The traditional function of banking is limited to acceptance of Deposits and providing the credit in the market. Today’s banking is known as Innovative banking. The coming together of information technology, communication ...
Thinking towards stakeholder satisfaction in higher education: an application of performance prism

Singh, K.; Weligamage, S. (University of Kelaniya, 2010)

Quality of service and customer satisfaction is key concerned area in the today’s business. When considering education, quality of educational service and stakeholder satisfaction can be taken as more important. Most of ...
A case of an accountancy study programme in Sri Lanka to improve relevance and quality of undergraduate education: a new dimension on institutional view

Senaratne, S.; Gunarathne, A.D.N. (University of Kelaniya, 2010)

The quality enhancement of undergraduate education is presently, a much discussed area in Sri Lanka, with the implementation of the World Bank funded Improving the Relevance and Quality of Undergraduate Education (IRQUE) ...
Impact of realistic job messages on competitive edge in long run

Mustafa, S. (University of Kelaniya, 2010)

Research is based on the development of theoretical framework depicting the relationship between realistic job messages and competitive edge of the organizations. Causal study is conducted by showing the impact of realistic ...
Impact of Micro-Credit Programs on Eliminating Economic Hardship of Women

Maheswaranathan, S.; Kennedy, F.B. (University of Kelaniya, 2010)

It is often argued that micro-credit program interventions at the grassroots level increase the ability of the poor to deal with crises. Economists argue that micro credit program does not always bring development in the ...
The impact of intellectual capital on the firm performance and investor response: an empirical study of selected sectors in Colombo stock exchange

Kehelwalatenna, S.; Gunaratne, P.S.M. (University of Kelaniya, 2010)

Intellectual capital (IC) is recognized as a strategic asset which gives competitive advantages by driving organizations for superior performance in the modern day knowledge-based economies. The purpose of this study is ...
Brand name classifications, its strategies: an empirical study

Guha, S. (University of Kelaniya, 2010)

This paper primarily presents a review of work of Brand classifications and its strategies which has published in various journals of marketing. The main theme is to relate the theory developed and it’s applicability in ...
Case Study-CSR as a Tool for Re-Branding

Gochhait, S.; Gochhait, A. (University of Kelaniya, 2010)

CSR is no longer philanthropic or a publicity campaign, rather it is a business tool. Companies have been taking up social welfare activities from time to time. Recently the business priorities have emerged into Public ...
Analyzing the significance of tourism on Sri Lankan economy; an econometric analysis

Ranasinghe, R.; Deyshappriya, R. (University of Kelaniya, 2010)

In countries like Maldives, Malaysia, Singapore and Spain, tourism and related recreation activities play a significant role in the generation of income / foreign exchange and provision of employment opportunities. In ...
Impact of innovation on new product development in India

Ghune, N.; Bargal, H.; Phalke, M.; Saxena, B.; Yadav, S.K.; Sharma, A.; Shukla, R. (University of Kelaniya, 2010)

In today’s turbulent environment, continuous improvement and effective design and change have become requirement for all organizations. As a result, designing and managing organizational change has been a frequently ...
Relationship marketing: customer commitment and trust as a strategy for corporate banking sector in Sri Lanka

Abeysekara, N.; Hewawasam, B. (University of Kelaniya, 2010)

Banking sector can be considered as main recipient in recent economic downturn. There is a need for better strategies in this sector. As a result of the continuing movement towards deregulation and the associated increase ...

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